Today were coming at you with an introduction to an upcoming studio at the AA School in Paris, and an interview from Zoot about the Fall 2011 Building Fashion studio.  Pushing the connection between architecture and fashion, after a successful studio based on this premise last spring the AA is bringing it back to Paris again!

Paris, France
Oct. 31 – Nov. 10, 2011

BUILDING FASHION is today the only cutting-edge course in academia worldwide focusing exclusively on novel approaches to the [fashion + architecture] emerging practice. The fashion scene is not only a collection of captured images, but rather an ensemble of socio-morphological forces connecting people, catalysing experimental, open-ended design. Fashion and its affinity for transformation is a complex terrain of architectural identities, scenery and performance.

These dynamic spaces are the field where vanguard ideas yield. From right within fashion’s creative nexus AA Visiting School Paris fosters integral spatial qualities by harnessing the surprising typologies intrinsic to temporal bodies, fluid matter(s), and singular proportions. On the edge of couture’s technological transformation, BUILDING FASHION aims at rapid prototyping templates that stage sharp, raw, urban, experimental and alien spatial apparel logics.

Zoot Magazine: How will the “Building Fashion” course be structured?

Jorge Ayala: “Building Fashion” is the second act of our very first agenda called “F(AA)shion”. This upcoming semester, the AA School Paris aims at tackling contemporary social issues of identity and global thinking generated by mass production and the standardisation of design. Our Lecture Series will allow our students to get in touch with some of the most cutting edge practices in the world of art, fashion and architecture. At the moment I’m not able to reveal the names of the people who will take part in it, but I can tell you it will be epic. I am also really grateful to Hélène David-Weill, President of Les Arts Décoratifs and to all her team for supporting us. We will once again be based in Rue de Rivoli and I’m sure that this location will provide us the appropriate environment for all the new developments of the programme.

Zoot Magazine: What do you expect from the course?

Jorge Ayala: Architecture and fashion playgrounds have become so critical in terms of dialoguing upon each other and even with parallel disciplines. Students from 17 different nationalities, tutors, lecturers and guests learnt collectively from “F(AA)shion” and I want to keep it that way. This second part of the workshop will have the same consistency and structure, but it will provide more contents and inspirations.

Zoot Magazine: Can you tell us more about the main themes that will be tackled during this course?

Jorge Ayala: During the first AA School Paris, I wanted to put forward easily recognisable templates within the fashion spectrum. The goal at that time was to generate an audience, thus the first agenda concentrated on three architectural concepts, one linked with the other, retailing, clothing design and catwalks. At the moment, I’m focusing on dynamic textiles and structural skins, so we will be looking at body landscapes and at their languages.

Zoot Magazine: Among the techniques that you will be talking about during the course there is also an amazing advanced technology, stereoscopic 3D. In your opinion what kind of applications will it have in fashion?

Jorge Ayala: New technologies such as stereoscopic 3D will find various fields of application within our school in Paris and help us challenging neoconservative approaches within fashion, shifting radically the perception of the human silhouette. Stereo Vogue, a studio concerned with the discourse of the emerging ‘body architecture’ discipline led by Julia Koerner and Adam Vukmanov, will join the faculty and look at this new technology.

Check out the rest of the interview at

Text and Images Via &

2 thoughts on “BUILDING FASHION – AA – FALL 2011 PARIS

  1. Pingback: 慶應義塾大学環境情報学部へ |

  2. Pingback: Futures + Design – Top Posts | FuturesPlus

Leave a Reply